How It Works

spark360 will create a dynamic business news feature of your company or founders.	Your story will be published across the 360 Distribution and social marketing networks.	We’ll use the spark360 network and built-in audience to launch your story and then show you how to activate your own network. You’ll see first hand how a story about your “spark” can ignite interest in your company.

What is spark 360?

spark360 is a network quality business television program coupled with a revolutionary Internet distribution platform.

TV Show

The spark360 television program is a professionally produced news feature that focuses on small to medium sized businesses. spark360 celebrates the entrepreneurial spirit and pays special attention to the “spark” of innovation or the idea that eventually become the businesses that are the backbone of our economy. Our team of journalists and producers use the storytelling skills they developed at the big networks to tell the stories of today’s small and medium sized business owner. The foundation of the spark360 concept is about telling compelling and engaging stories about your business. Because Internet viewers “tune out” of blatant marketing messages and commercials on the web, our focus is on those interesting ideas and concepts that will connect with an audience and generate conversations around your story.

The 360 in spark360 also represents the number of seconds we have to tell your story. A typical commercial is 30 seconds. Your spark360 segment is between four and six minutes. That’s just enough time to tell your company’s story but short enough to keep an Internet audience fully engaged.

Distribution Platform

The spark360 distribution platform is what makes our concept truly unique. Your story is released across the Internet with a 360-degree or “full circle” distribution approach. The 360 distribution platform has been architected with a sophisticated video SEO (Search Engine Optimization) strategy at its core. It’s designed to get your story viewed by your potential audience and have a presence in every corner of the Internet.

360 Distribution

	spark360 Portal Our comprehensive distribution plan begins with your video hosted on our spark360 show portal. Your video will be the featured video on the spark360 site for a minimum of one day. The custom video player allows you to embed your video on any website or blog. We pay 100% of the video hosting and delivery bandwidth for the first year. You can link to the video or embed it on your site, your customers, partner sites, etc. The options are limitless.
	Social Video spark360 owns and manages channels on popular social video sites like YouTube, Google Video, Vimeo, Bing, Yahoo!, Revver and over six others. This gives your video wings…literally. Because your show is not just a commercial, but interesting and newsworthy, you’ll find people linking, embedding, and posting your video on sites all over the internet. The social video component is one of the most powerful because your video isn’t just playing, it’s creating conversations.
	spark360 podcast Next to YouTube, the iTunes store has the largest amount of cumulative viewers online. Your story will be formatted especially for the iTunes platform and will be available in both video and audio form.
	Mobile spark360 has its own mobile applications on the iPhone, iPad and iTouch platform. (BlackBerry and Android coming soon). Our mobile apps feature your program on launch day just like the website. We reach your audience, where they are, no matter where they are with specially formatted videos for mobile devices.
	IPTV spark360 now reaches Internet connected televisions via the newest and fastest growing segment of the internet-IPTV. We have channels on the single most popular IPTV device, the Roku/Netflix set-top box. Future plans include channels on AppleTV.
	Social Media spark360 has a presence on the Internet’s most popular social platforms. The spark360 Facebook page will feature your video on launch day. We’ll also use Twitter to announce your program to the growing Twittersphere. By linking to the video on our facebook page, you can ignite the interest of over 400 million facebook users. We make it easy. Just link and post. It’s that simple. The Twitterati will have the same opportunity to tweet and re-tweet your video.
	spark360 Blog On launch day, we’ll also post on our spark360 blog a summary of your story as well as post some special extras from our reporter’s and anchor’s notes. This gives you even more SEO leverage and linkability.
	Press Releases At 7:00am EST on the day your story is featured, spark360 issues an SEO optimized press release to the national and international media. Properly written and distributed press releases add to the SEO value of your story and provides a potentially bigger viewing audience. If you choose, we can double to power of the press release by issuing a joint-release with links to both the spark360 site and yours.
	DVD The spark360 creative team will prepare a DVD master and 10 complimentary copies of your story to share with colleagues and associates. Your DVD master will be delivered with a copyright release form so you can use any duplicator to create as many copies as you would like.
	Your Network By using any or all of the tools above, you can directly plug your audience in to your story. Feature your story on your website, post it on your Facebook page, send an email link to your database, have your salesforce send messages to their prospects… The options are endless and your spark360 segment producer will show you how to link your story to your most important audience.