Mitsubishi Electric’s Greener, Cleaner Way to Cool and Heat Homes

spark360 Continues Its Look At Company’s HVAC Innovations, Including Ductless Air Conditioning

DALLAS, January 18, 2011 – Mitsubishi Electric Cooling and Heating Solutions’ innovative technology breakthroughs – such as ductless air conditioning and individual climate control for rooms – are already helping companies and governments save money and energy around the world. But the same features are also available for U.S. homeowners, and those consumer options are the focus of the new spark360 “Social Business Video” profile, now available for viewing at www.spark360.tv.

The news-style story is the second to highlight Mitsubishi Electric’s products and services; a previous spark360 feature that aired in late November profiled what the company offers its professional customers – architects, engineers, contractors and commercial building owners. That story can be found at http://www.spark360.tv/2010/ductless-air-conditioning-just-one-mitsubishi-electric-cool-idea/.

Now the spark360 spotlight is on offerings that allow homeowners to cut down on energy costs, keep pollutants and allergens away from loved ones and help the environment, all thanks to Mitsubishi Electric technologies. The spark360 team traveled to the company’s U.S. headquarters in Suwanee, Georgia, and toured the cavernous warehouse area loaded with boxed products ready for shipping to distributors. spark360 audiences will also go inside the company’s training and demonstration facility, where Mitsubishi Electric’s specialists show off tech advances like:

* INVERTER compressor technology that enables compressors to use only the amount of energy needed to cool or heat a specific area, which saves money on monthly electricity bills and is environmentally “green;”

* Ductless air conditioning and heating systems that cut down on airborne pollutants and allergens, a concern among many families. The elimination of ductwork also allows the homeowner to cool and heat those areas that are either too hot or too cold.

In addition, Mitsubishi Electric consumer products are environmentally-friendly; they meet ENERGY STAR® standards, the components in the company’s air conditioners are designed to be nearly 90 percent recyclable, and the refrigerant used offers zero ozone depletion potential (ODP).

Bill Rau, senior vice president and general manager of Mitsubishi Electric, tells spark360 host Renay San Miguel that while his company first introduced many of its breakthroughs three decades ago, “it’s a different concept than what United States contractors are familiar with. We have an answer that doesn’t rely upon that old technology. We can put cooling or heating exactly in the space where you as a homeowner want to have it.”

“This is the first time that most Americans are going to realize that they have a choice,” adds Meredith Emmerich, Mitsubishi Electric’s director of application support. “They don’t have to settle for what goes in their home, what keeps their families healthy, their kids safe and comfortable.”

“Our spark360 audiences learned a lot about the revolutionary technologies pioneered by Mitsubishi Electric Cooling and Heating Solutions during our first story on their professional products,” San Miguel said. “But now they can get an inside look at how those same technologies can make their homes more energy-efficient and the air inside those homes healthier for their families.”

About spark360

spark360 is a Web-based business television program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.

spark360 also provides a credible and relevant outlet to get your story to a global marketplace through our exclusive 360 Distribution social media platform. spark360 delivers broadcast-quality, network news-style programs via a comprehensive SEO-optimized “full circle” distribution strategy that reaches every corner of the Internet. spark360 is a division of Splash Media, L.P. http://www.spark360.tv <http://www.spark360.tv/>

For media inquiries for spark360, please contact: Steven Swaim sswaim(at)spark360(dot)tv

About Splash Media

Splash Media LP, based in Addison, Texas, is one of the largest agencies in the Southwest providing internet marketing, social media marketing and strategic video solutions. Splash offers a unique mix of services that blends interactive digital marketing with Emmy Award-winning video production.

Companies looking to outsource their social media marketing contact Splash Media for expertise in creating online communities, social media monitoring/interaction and content marketing. And since 2004, Splash has delivered web-enabled, custom strategic video solutions for training and communications.

For media inquiries for Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com